July 12, 2023

11 Tips to Create Engaging Interactive Product Tours

11 Tips to Create Engaging Interactive Product Tours

Interactive product tours and interactive product demo software have become a popular marketing tool for businesses to showcase their products and engage potential customers. Interactive product tours have been proven effective in driving sales because they provide customers with an immersive and engaging experience, essential in an era of increasing online competition. However, creating a successful interactive product tour requires more than just showcasing the product’s features and benefits. This article will explore 11 tips for creating engaging interactive product tours that attract customers and boost sales.

Creating an interactive product tour is like creating a virtual salesperson who can convey a product’s benefits to potential customers without physical interaction. However, a poorly designed product tour can be ineffective and even harmful to a company’s reputation. Therefore, creating an engaging and effective interactive product tour that showcases the product features and benefits and tells a story that resonates with the customers is crucial. This article will guide you through 11 essential tips to create compelling interactive product tours that engage customers and drive sales.

Importance of Interactive Product Tours

Interactive product tours are becoming increasingly popular among businesses because they offer numerous benefits to the company and the users. Here are some of the reasons why interactive product tours are essential:

Better Product Understanding

The first and most important benefit of interactive product tours is that they allow the customers to understand your product better. With interactive product tours, users can understand the product’s features, how they work, and how to use them. This understanding can help increase their confidence in the product and reduce their likelihood of returning it.

Increased Engagement and Retention

Interactive product tours are more engaging compared to traditional static product content. They keep users interested and entertained, increasing their interest and likelihood to explore more content on your website. This increased engagement also leads to higher retention rates on your website. Users are more likely to remember and revisit your website due to their enjoyable experience.


Interactive product tours can significantly reduce the cost of customer support. Product tours can answer many common questions that users may have, reducing the need for staffing and reps to answer inquiries. Instead, customers can satisfy their curiosity, saving the company’s time and resources.

Enhanced Customer Experience

Interactive tours allow users to explore your product at their own pace and in their way. This approach ensures that the customers leave with a sense of satisfaction as they can have a personalized experience. This personalized experience can help build brand loyalty and positive customer reviews.

Stand Out from Competitors

The world of e-commerce has become more turbulent, and it is more challenging than ever to stand out in a crowd. With Interactive product tours, you can differentiate yourself by offering an experience that offers the best customer learning experience.

Increased Conversion Rate

Interactive product tours provide detailed information and valuable experience. A customer’s more informed purchasing decision leads to higher conversion rates. Customers are more likely to buy a product when confident about it. Thus, creating better product tours is a win-win situation for the business and the customer.

The next section details 11 tips for creating interactive product tours that stand out and drive engagement.

Know Your Audience

Creating an engaging, interactive product tour requires thoroughly understanding your audience. To build an effective product tour, knowing who your target audience is crucial and what they expect from your product is crucial. Here are some ways to get to know your audience better:

Conduct User Research

Start by conducting user research to better understand your target audience. This could involve surveys, interviews, and usability testing. User research can help you identify your audience’s pain points and needs, which can guide the development of your product tour.

Define Personas

Based on your research, create user personas that represent your target audience. Personas help to make your target audience more tangible and allow you to think about your tour from their perspective. You can use personas to create scenarios and use cases to guide your tour content’s development.

Consider User Goals

Consider your audience’s goals and how your product tour can help them achieve them. Understanding the motivations and tasks of your audience will help you create a more personalized and engaging experience.

Address User Concerns

Identify your audience’s concerns and doubts about your product or service. Addressing these concerns in your product tour can help build trust and confidence in your brand.

Segment Your Audience

Segment your audience by demographics, geography, or behavior, and tailor your product tour content accordingly. A personalized experience can help increase engagement and conversion rates.

Analyze User Behavior

Use analytics tools to track user behavior and identify patterns in how users interact with your product tour. This can help you optimize your tour for maximum engagement and conversion.

By understanding your audience and their needs, you can create an effective product tour that engages and converts your users.

Read: The Power of Feature Walkthroughs (Essential Guide)

Define Your Goals

Before embarking on creating an interactive product tour, it’s essential to have a clear understanding of your goals. What do you want to achieve with your product tour? Defining your goals will help you create a more effective and engaging tour.

Consider what you want your users to learn from the tour, what actions you want them to take, and what emotions you want them to feel. These factors should all guide your approach to creating the tour.

Here are some questions to ask yourself when defining your goals:

  1. What are the key features and benefits of the product that you want to showcase?
  2. What are the most common user pain points that the product solves?
  3. Do you want to highlight any particular use cases or customer stories?
  4. What actions do you want users to take after completing the tour?
  5. What emotions do you want to evoke in your users after they finish the tour?

Once you clearly understand your goals, you can start designing the tour content that aligns with them. Remember, the content should be engaging, interactive, and informative without feeling overwhelming.

Here are some tips to help you achieve this:

  1. Use storytelling to create a narrative that guides the user through the tour.
  2. Use visuals such as images and videos to show the product in action.
  3. Use interactive elements such as quizzes, polls, and surveys to engage the user.
  4. Use clear and concise language to avoid confusion.
  5. Use a conversational tone to make the tour feel more personal and relatable.
  6. Use humor and creativity to make the tour more enjoyable.

By defining your goals and designing your tour content accordingly, you can create a more engaging and effective interactive product tour.

Keep It Simple

One of the most important tips to consider when creating an engaging, interactive product tour is to keep it simple. Users should not feel overwhelmed or confused by the tour, which can lead to frustration and disengagement. Here are some ways to keep it simple:

  1. Use clear language: Avoid technical jargon or complex terms that users may not understand. Use simple language that is easy to comprehend and relates directly to the benefits and features of the product.
  2. Avoid overloading with information: It’s important to balance providing enough information to be helpful and not overwhelming the user with too much information. Keep the content concise and focus on the most important points.
  3. Use visuals: Visual aids can help to simplify complex concepts, especially for visual learners. Use images, videos, and diagrams to explain concepts and demonstrate product features.
  4. Provide clear navigation: Ensure that the tour is easy to navigate and that the user knows where they are in the tour at all times. Use clear labels and provide a clear progression path.
  5. Don’t sacrifice user experience for creativity: While creativity can add value to a product tour, it should not come at the expense of user experience. Ensure the tour is easy to use and understand and meets the user’s needs.

By keeping the tour simple, users are more likely to engage with and derive value from it. It can also help to increase the likelihood of conversion and lead to long-term customer loyalty.

Read: How to Use ChatGPT for Sales (Essential Guide)

Use High-Quality Visuals

One of the most important aspects of creating an engaging, interactive product tour is using high-quality visuals. The visuals can include images, videos, and even animations.

Use high-resolution images

High-resolution images are crucial because they give the user a clear view of the product. It’s common knowledge that low-quality images can be a buzzkill, as users may perceive the product as low-quality when visuals don’t look clear and crisp. Hence, using high-quality images can make the user feel like they’re getting their money’s worth.

Use videos

Another way to use visuals is to include videos in the product tour. Videos allow users to see the product in action, giving them a better understanding of what it can do. Videos can also simplify complex details and explain effectively how the product works through demonstrations.

Use interactive animations

Interactive animations can help create a more dynamic and engaging product tour. Animations can show how the product moves or behaves in the real world, which can give users insights into the product’s functionalities.

Use consistent branding

Using consistent branding in images throughout the product tour can help to establish brand recognition. While showcasing the product visually is essential, it’s equally important to portray the brand effectively.

Use contrasting colors

Using contrasting colors can make the visuals stand out and more appealing to the user. Using contrasting colors for the product in images, videos, and animations can make the item look more eye-catching.

Using high-quality visuals is essential to creating an engaging, interactive product tour. High-resolution images, videos, animations, consistent branding, and contrasting colors are a few ways to make visuals stand out in a product tour.

Incorporate User Feedback

One of the most effective ways to improve the quality and engagement of your interactive product tours is to incorporate user feedback. By actively seeking feedback, you gain valuable insights into how your users interact with your product and can adjust accordingly. Below are some tips for gathering and incorporating user feedback into your interactive product tours:

  1. Use surveys and polls: Surveys and polls can be an effective way to gather feedback from your users. You can use tools like SurveyMonkey or Google Forms to create surveys that ask users specific questions about their experience with your product tour. You can also create polls to gather more general feedback about the overall user experience.
  2. Encourage feedback throughout the product tour: Don’t limit feedback to just the end of your product tour. Incorporate feedback forms or buttons throughout the tour, allowing users to give feedback. This can help you gather more real-time feedback and make adjustments on the fly.
  3. Analyze user behavior: Analyze user behavior data to understand how users interact with your product tour. This information can help you identify areas where users are getting stuck or frustrated, allowing you to make adjustments to improve the user experience.
  4. Act on feedback quickly: Once you have gathered feedback, act quickly. This shows your users that you are listening to their feedback and taking their suggestions seriously.
  5. Continuously improve: User feedback should be an ongoing process. Use the feedback you gather to continuously improve your product tour, making adjustments and adding new content as needed to keep users engaged.

Incorporating user feedback into your interactive product tours can help you create a more engaging and immersive experience for your users. By actively seeking feedback and adjusting accordingly, you can ensure that your product tours meet your users’ needs and expectations.

Read: How to Choose the Right Sales Demo Tool for Your Business

Add Interactive Elements

Interactive elements can be a great way to keep your audience engaged and interested in your product tour. Here are some tips to help you add interactive elements to your tour:

  1. Use clickable hotspots: A clickable hotspot is a great way to draw attention to a specific part of your product and provide additional information about it. Your audience can learn more about your product’s features or benefits by clicking on the hotspot.
  2. Use animations and videos: Animations and videos can be a fantastic way to showcase your product in action. Consider adding a short video clip demonstrating your product’s work, or use animations to show how different product features work together.
  3. Use quizzes and assessments: Quizzes and assessments can be an excellent way to engage your audience and reinforce key concepts. Consider adding a quiz or assessment to your product tour to help your audience learn and remember important information.
  4. Use interactive widgets: Interactive widgets can be a great way to provide a hands-on experience for your audience. Consider adding a widget that allows your audience to interact with your product more visually, such as a virtual demo or a digital prototype.
  5. Use gamification: Gamification can be a powerful way to engage your audience and make your product tour more fun and memorable. Consider adding game-like elements to your tour, such as challenges or rewards for completing certain tasks.

Overall, adding interactive elements to your product tour can be a great way to keep your audience engaged and interested in your product. Be creative and think outside the box to create a memorable and engaging experience for your audience.

Use a Consistent Design

One of the key elements of a successful product tour is consistent design. This means all the tour pages should have a similar look and feel to convey a sense of unity and coherence. To achieve this, the designer should use the same color scheme, typography, icons, and imagery throughout the tour.

Consistency in design helps users easily identify and understand the different elements of the tour. If the design keeps changing, users may feel disoriented and lose focus on the content. Therefore, designers must create a design system encompassing all the visual elements used in the tour, which can also be used for other product parts.

Use a Palette of Colors

Using a palette of colors consistent with the brand and product design is essential. The colors should be used consistently throughout the tour. Designers should consider using colors that convey specific meanings or emotions. For example, green can signify success, while red can signify errors or warnings.

Choose a Typography Style

Typography is an essential design element that can make or break the user experience. Designers should choose a typography style that is easy to read and consistent throughout the tour. A single font family or a pair of complementary fonts can create a consistent visual language.

Use Images and Icons

Images and icons can make the tour more engaging and provide visual cues. Designers should use images and icons matching the tour’s overall style and product. They should also use images and icons to highlight key points, demonstrate features and benefits, and add context to the text.

Make Navigation Consistent

Navigation plays a crucial role in a product tour. Designers should ensure that the navigation elements, such as buttons and links, are consistent throughout the tour. Users must understand how to move from one page to the next and access different tour sections.

By using a consistent design, users are more likely to feel engaged and informed. A consistent design makes it easier for users to navigate the tour and understand the information presented. Therefore, designers should create a consistent design system that can be used across all product tours.

Include Contextual Help

Contextual help is an important feature to include in an interactive product tour. It helps users better understand the product and how to use it. The contextual help feature assists at the point of need, reducing the need for users to search for help materials elsewhere.

Here are some tips on how to effectively include contextual help in your product tour design:

  1. Provide help content relevant to the task the user is currently performing. For example, if the user is on a page where they need to enter payment information, provide help content that explains the different payment options available.
  2. Use concise and clear language. Avoid using technical jargon or complicated terms that could confuse users.
  3. Incorporate visual aids such as screenshots to make the help content more understandable. Use arrows or other indicators to guide the user’s attention to important information.
  4. Make the help content accessible from anywhere in the product tour. Provide a help icon or button that users can click on to access the help content.
  5. Allow users to easily exit out of the help content and resume the tour from where they left off.
  6. Consider offering a search feature within the contextual help so users can quickly find the necessary information.
  7. Test the effectiveness of your contextual help by having users complete tasks within the product tour while using the help content. Gather feedback from users to identify areas for improvement.

Including contextual help in your product tour design can enhance the user experience and increase engagement with your product. Providing users with relevant and timely assistance can help overcome obstacles and reduce frustration, leading to a more positive overall experience.

Test and Iterate

Creating an interactive product tour is not a one-time process. Once you have created your product tour, it is essential to test and iterate it. The following tips will help you test and iterate your product tour effectively:

  1. Gather feedback from users: To improve your product tour, you must gather feedback from users. Ask users to provide feedback by including a feedback form in your tour. Alternatively, you can collect feedback via email or social media.
  2. Analyze user data: Use analytics tools to collect and analyze user data. Analytics tools will help you identify how users engage with your product tour. This data will give you insights into which parts of your tour are working and which need improvement.
  3. Make necessary changes: Based on the feedback and user data, make changes to your product tour. This may involve modifying the content, adding new features, or changing the layout.
  4. Run A/B tests: Conduct A/B tests to determine what works best. An A/B test involves creating two or more versions of your product tour and testing them against each other. This will help you to identify the most effective approach.
  5. Monitor user behavior: Monitor user behavior to ensure your product tour engages users. If users drop off at a particular point, change that section to improve engagement.
  6. Keep testing: Testing and iterating your product tour should be ongoing. Keep experimenting with different approaches until you find the one that works best.

Following these tips can improve your interactive product tour and make it more engaging for users. Creating an effective product tour takes time and effort, so don’t be afraid to make changes and try new things.

Read: 10 Essential Tips for Delivering Effective Product Demos

Measure Success

After creating an interactive product tour, the next step is to measure its success. The following tips will help you determine if your product tour is effective.

  1. Track engagement: Use analytics tools like Google Analytics to track engagement on your product tour. You can measure how many users view the tour, how long they spend on it, and when they exit. This data will help you improve the tour to increase engagement and meet the needs of your audience.
  2. Collect feedback: Gather feedback through surveys or user testing to understand the effectiveness of your product tour. Ask questions related to the clarity of information present and the user’s journey through the tour. Feedback will give insights into improvements that can be made on the tour.
  3. Measure customer conversion: One way to measure the success of a product tour is to track customer conversion rates. Analyze data from before and after implementing the product tour to know its impact on conversion rates. This data will also help to justify maintaining the product tour.
  4. Use heat maps: Heat maps allow visualizations of user interactions while on the tour. The analysis of heat map data will provide insights into areas of interest and those that need improvement.
  5. Track Customer Support Tickets: Tracking customer support tickets is also a good metric for measuring the success of the product tour. If the frequency of support tickets for a particular issue is reduced, the product tour effectively addresses that issue.
  6. Monitor social media: Monitor social media platforms for commentary and conversations about the product tour. Customers may leave feedback on these platforms, which could be utilized to improve the interactive product tour.
  7. Track sales: Track product sales by existing customers and first-time buyers. Data analysis will show if the product tour has increased sales and revenue.
  8. Compare with competitors: Comparing the interactive product tour with competitors will enable you to identify areas of improvement. Analyze how competitors structure and present information in their product tour and adjust to meet customer expectations.
  9. Iterate: Finally, iteration is necessary to guarantee an effective interactive product tour. Based on real-time data analysis, continue to improve and adjust the tour to meet customer needs.


In conclusion, creating engaging interactive product tours is essential for businesses and organizations to showcase their products effectively. These tours can educate, engage, and guide potential customers through purchasing. Creating an exceptional customer visual experience has become increasingly imperative in today’s market.

Implementing aforementioned tips can result in a visually stunning and engaging product tour and a higher conversion rate.

These tours are significant investments that require careful planning, execution, and monitoring.

The key takeaway is to remember that the audience should be the focus of any interactive product tour.

The tour should educate, solve problems, and excite customers about the product features and benefits. The tour should be an immersive and enjoyable experience for the customer, leading to increased conversions and sales.

In summary, businesses should strive to create interactive product tours that are fun, engaging, and educational, resulting in a higher return on investment and satisfied customers.

Bonus: Use Folio product demo software to create stunning interactive tours and walkthroughs.

Cover Photo by Austin Distel on Unsplash

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